The price for terrorism

The whole fiasco in Boston did more for Turner and his networks than he could have imagined. The word of mouth spreading because of this is, the morning after the super bowl, giving Turner and his brands as much as if not more water-cooler-talk-time than any of last night's advertisers. Extinding the 15-minutes of fame by agreeing to pay Boston $2 million was a terrific decision, and well worth the investment.

It's not about Aqua Teen Hunger Force, or the Cartoon Network, with this one. It's about building equity in the Ted Turner brand.